I received a lot of question from last week's episode on the 5 things you should be doing right now. Today, I answer the top six questions. Take notes! This episode will help you out. These are the questions discussed in depth in the episode.
3:24 If people are buying art on Instagram, why they are not buying mine?
11:35 How many hashtags should I use?
16:16 How often should I post on Instagram?
18:46 How do I prevent my art from getting stolen on Instagram?
22:48 Why some artists get a lot of engagement and I don't?
27:28 Is it ok to tag other Instagram accounts (galleries, curators, etc)?
Do you want to increase Instagram reach and engagement? Then you need to know what is working right now in the Fall of 2020. In this episode, I share 5 top strategies you want to try to get better results and increased reach for your art.
2:50 Five Instagram Tactics to Increase Reach
6:15 Instagram and the algorithm
13:48 Why You Should Use Instagram Reels
Let me take you behind the scenes of my Summer online art release where I will be doing a virtual 3D exhibition and more. I will tell you the different moving parts of the online show and how you can do it too.
1:06 Behind the Scenes of My Summer Online Art Release
In this episode, I chat with Marine Costello about marketing in social media in the now. After receiving a master’s in art history from the Ecole du Louvre last year, Marine Costello joined Parker Harris, where she handles all things press, marketing and social media. She created the platforms History Of Art Daily where she makes art history accessible to an audience of 80,000 (on Instagram, Tumblr, Facebook and Twitter), Art Featured where she share contemporary art (on Instagram) and Art Influencers where she posts tips for artists to grow online.
10:54 Marine Costello Explains Instagram Post Relevancy
15:53 Making Your Art Accessible with Marine Costello
Is life totally overwhelming you right now? I know an art career (and life) can be very frustrating sometimes. And there are a lot of sources for your frustrations. In this episode, Sergio shares with you the top 2 most common frustrations of sales and marketing and what you can do about it.
4:38 What's frustrating you right now?
19:29 Are you showing up to your audience?
The art world is slowly opening up and waking up to the new realities of social distancing and safety associated with in-person events such as art openings. Should artists continue approaching galleries? I chat about this topic today.
9:51 Art Galleries Begin to Reopen
Imagine living your dream life as a musician when an unfortunate head injury turns your life around. That is exactly the extraordinary and inspiring story of London-based Gabi Alemeida, a musician turn to artist in unexpected ways. Don’t miss it and share it with your friends.
6:54 From Music to Art After a Head Injury
Since the world has changed, so do my organization strategies to stay creative and productive during the covid-19 season. In the podcast episode, I share with you what I'm doing right now to stay focused day-by-day.
9:01 Why I Interviewed Artists During the Quarantine
11:14 How I Organize My Day in the New Now
In today’s episode, I chat with artist and co-author of the book Manifestos Reinventions & Declarations, Michal Foster.
The book is a commentary on this unprecedented moment in history. This is a book about Now. The New Now we’re living in and going through. We’re living in a time when a day can feel like it goes on forever. And since billions of us are going through the same experience at the exact same moment in history, we can all be shifting the world culture together.
It is time to organize your marketing calendar in a way that works for you and does not create overwhelm. In this episode, Sergio will help you to do just that! Enjoy.
5:00 Your Art Marketing Calendar
6:47 When to Schedule Your Art Promotions
11:22 Avoiding Art Marketing Overwhelm
Portland-based artist Elise Wagner chats with Sergio Gomez about organizing an Open Studio event with all the measures of social distancing and hygiene in order to have a successful event. She provides valuable advice for those planing an in-person event.
2:04 How to Organize an Open Studio Event with artist Elise Wagner
In this episode, I share with you the top five lessons I've learned in the last 4 to 5 months since the pandemic started back in March 2020. You do not want to miss this. Let me know you what you think about them.
4:00 The Fragility of Our Plans
7:45 How Much Relationships Matter
12:43 The Value of Connecting With Your Tribe
16:20 The Importance of Showing Up To Your Audience
21:18 Finding the New Hiden Opportunities
In this episode I share with you the strategies that can help you release your next body of works or series and generate art sales. This is an audio webinar with the behind the scenes strategies that helped me sold out my new series in 48 hours during the pandemic. Join me at http://www.theartistnextlevel.com/join
In this episode I share with you the strategies that can help you release your next body of works or series and generate art sales. This is an audio webinar with the behind the scenes strategies that helped me sold out my new series in 48 hours during the pandemic. Join me at http://www.theartistnextlevel.com/join
Do you now the cycles in your art marketing calendar? In this episode directly from Puerto Rico, I talk about riding the wave of attention in order together the best results in your art promotions. Register for my free online class at: http://www.theartistnextlevel.com/2020
In today’s episode, I chat with Alvaro Amat, Design Director at the Field Museum in Chicago. We talked about the future of museums post Covid-19.
Artist and architect. Álvaro has over 25 years of experience in art and creative direction, from sculpture and installation, to architecture and exhibition design. He worked as an artist, architect, and educator for 20 years in Mexico and Spain, and then became the design director at Field Museum in Chicago, where he has created over 80 temporary exhibitions and 10 permanent exhibitions. His work has been shown in galleries in Chicago and in Mexico City, and has been interviewed by The New York Times and The Chicago Tribune.
Meet artist Enrico Magnani from Italy. He shares his news art project done during quarantine which takes place in a 3D web-based immersive experience. Enrico gives us a full tour of his virtual show titled "Ascendent"
For those of you looking for online exhibit platforms, you do not want to miss this episode. Special Series of Artists Working fromHome #45
Visit Enrico's online 3D show at: http://www.enricomagnani-art.com
Meet artist Richard Hearns based in Ireland. He just finished a series of paintings called Reset contemplating what we have al collectively been experiencing in the last couple months. He also talks about how he is presenting his new work as an online experience.
Meet artist Gabriel Sánchez Viveros in Acapulco. He has started an Instagram page for art in isolation @arte.en.aislamiento in Mexico to sow support and collaboration with a wider range of artists. In this episode we talk about his idea and how to participate.
Meet artist Ken Stanley based in South Africa. He has been in full lockdown for two months waiting for his city to reopen. This has been a time for him for artistic rest and introspection.
Meet artist Mandy Cano Villalobos (Grand Rapids, Michigan). During the quarantine she has been doing a series of art performances at home and sharing them on Instagram. Her artwork is currently part of the show "Membranes of Perception" at the Zhou B Art Center, curated by Sergio Gomez. Mandy was recently named as one of five artists to follow on Instagram right now by The New York Times.
Meet Cecil McDonald, Jr. based in Chicago. In this episode we talk about the dynamics of a new reality post-pandemic. What does it mean for the art world?
In this episode, I chat with Chicago-based artist Alberto Aguilar about using instagram during the Stay-at-Home Order. We take a chronological tour of his Instagram account to find out how he is responding to the world in this particular time in history. Special Series of Artists Working from Home #39
Meet artist Elise Wagner from Portland. She discusses adjusting to new dynamics in her art business when everything seems to be on hold. Selling art, workshops, airbnb business and other things are part of this wonderful conversation. Don't miss it. Breakfast with Sergio Special Series of Artists Working from Home #38